Three website directions

All three use her real cakes from Instagram, link every enquiry straight to her Instagram DMs, and share the same admin page for uploading photos. Pick one (or mix parts) and it becomes the real site on dessertsbyjs.com.

1. AtelierCalm and editorial. Big serif headline, staggered photos, a tidy filterable gallery. Closest to her current logo.

2. LambethPlayful and vintage, like her piped cakes: blush pink, cherry red, arched frames and scalloped edges.

3. VelvetDark and luxurious, built for weddings. Full-screen cakes and an Instagram-style photo feed.