Desserts by JS

Brand kit v1. Rebuilt from the current Instagram logo so it works crisply on a website, packaging, cake boxes and stickers. The look is quiet and romantic: an ivory page, a deep plum ink, and the cakes doing the talking.

Logo

The primary logo keeps the original layout: script "Desserts by" over a classic serif "JS". Use the horizontal version where height is tight (website header, email signature) and the monogram where it has to be tiny (favicon, stickers, Instagram highlights).

Stacked logo, plumPrimary, plum on ivory
Stacked logo, ivoryPrimary, reversed
Horizontal logoHorizontal
MonogramMonogram
Monogram on plumAvatar / favicon
Original Instagram logo
Original (Instagram profile picture)
Rebuilt logo
Rebuilt as vector artwork: Pinyon Script and Bodoni Moda, converted to outlines. If JS still has the original design file or font name, send it over and I'll match it exactly.
Stacked SVGStacked PNG Stacked reversed SVGHorizontal SVG Monogram SVGInstagram avatar PNGFavicon PNG

Colour

Plum and ivory carry almost everything. Rose and blush come straight from the cakes (red roses, pink Lambeth piping) and are used sparingly.

Plum#4B2335 · text, logo
Ivory#F8F4EE · page
Rose#9E2B3A · accent
Blush#F6E4E1 · soft panels
Piping pink#E7A9B3 · details
Velvet#24121B · dark mode

Type

Pinyon Script
logo and rare flourishes only
Desserts by
Bodoni Moda
headlines, the "JS"
Bespoke cakes for every celebration
Bodoni Moda italic
cake names, captions
Fruits of Jannah, for a walimah
Jost
body text, buttons
Hand-piped to order in Dagenham, East London. Halal, with delivery or collection. Message us on Instagram with your date and ideas.

Photography

Her strongest photos are the cake alone, straight on, against a clean light background. Keep using those as the "hero" shots; venue shots work as supporting images.

Rules of thumb